Entries by Kim Troy

Amplify Effective Sales Process

The founder of a commercial building product manufacturer built a company that was successful for many years. However, operating as a single rainmaker, he had reached the limit of the accounts he could service, plateauing growth. Faced with a market opportunity and desire to continue to grow the business, he needed to add salespeople to […]

March 20, 2020 by

Emotional Connection Fuels Success

A non-profit that serves children and their families was planning to expand nationwide, more than doubling its local chapters. The organization’s execution and messaging were disjointed across all stakeholder groups including the board, paid staff, volunteers, families and donors. The organization’s inconsistent execution and misalignment were impeding the planned expansion and creating financial shortfalls. We […]

March 20, 2020 by

Operational Excellence Drives Satisfaction

A fast-growing, services-based company, with geographically dispersed teams working remotely, was experiencing service failures and growth was beginning to stagnate. As the company had grown and new employees came on board, departments/functions became siloed, collaboration suffered and communication between functions became almost non-existent. Critical information was getting lost or misunderstood, morale was declining, and more […]

March 20, 2020 by

Business Continuity: Strategies for Dealing with COVID-19

The following covers seven areas in your business that will be impacted by the COVID-19 pandemic, along with some strategies for mitigating its negative effects. As you read through this article, keep in mind three things: As you consider how you will address a particular scenario, think about whether you need to be proactive or […]

March 17, 2020 by

Relationships Crucial to Growth

Our client, a professional services firm with 25+ offices nationwide, developed a strategic growth plan with its primary lever being lateral acquisition of firms and solo practitioners with existing books of business.  Successful execution needed an aligned definition of a qualified acquisition target, and the organizational capabilities and resources to support the Principals tasked with […]

March 4, 2020 by

Clarity of Purpose Delivers Results

Our client, a non-profit organization, was being co-led by the three founders. Each founder had a distinct vision for the organizations’ goals and path forward. The misalignment among the leaders led to overall confusion and frustration among Staff, Volunteers, and Donors, which in turn resulted in consistent failure of the organization to meet its goals […]

March 4, 2020 by

Focused Lead Generation Drives Growth

Our client, a business-to-business solutions provider, relied on organic lead generation to grow the business.  However, with plans to accelerate growth, this would not deliver the results.  Several approaches were tried without the desired outcomes. First a SEO campaign was initiated to jump start leads; it was costly and generated unqualified inquiries which required the […]

March 4, 2020 by

Effective SEO Campaign Drives Cases

Our client, a reputable civil litigation law firm, had undertaken a costly SEO campaign through a digital marketing agency, expecting to generate desirable cases. The SEO campaign setup took several months, and when inquiries finally came in, they were not for the kinds of cases our client desired. What’s more, the digital agency spent a […]

January 28, 2020 by

Enhance Brand Awareness and Reputation

A global shipping and logistics company was operating without a dedicated, in-house marketing team. The communications team, already spread thin by the demands of internal communications for three shipping terminals, was expected to handle marketing and PR as well. Civilis became their outsourced strategic marketing partner, and through a variety of PR initiatives, social media […]

January 28, 2020 by

Go-to-Market Strategy for Expanding Footprint

An innovative Cleveland-based memory care company was growing rapidly and had plans to open a new facility in Central Ohio. While the company had a well-established reputation in Cleveland, the principals faced the challenge of entering a market where they were relatively unknown. We designed a relationship-based sales and marketing strategy that would set them […]

January 28, 2020 by