Entries by Kim Troy

How to (Mostly) Rise Above Social Media Algorithms

You’d like to run a simple social media campaign to increase your visibility and attract some new customers. You probably have at least a couple of platforms; Facebook, Twitter, perhaps Instagram—and you want to make sure you’re maximizing your content reach and impact within each. A quick Google search on how to most efficiently use […]

Three Ways Building Business Relationships Is like Playing Golf

With the warm weather of summer, a lot of business owners find time (or would love to find time) to hit the golf course. Golf season always reminds me of a great analogy I heard from Frank Agin, owner of the business networking company AmSpirit. Frank explains that building and nurturing business relationships is a […]

What’s Lost (and Can Be Regained) with Virtual Communication

The advantage of digital marketing is reach. You can reach so many people so often, so fast, and (if you know what you’re doing) so effectively. But at what cost? And I don’t mean financial cost. I’m talking about the potential relationship cost. We’re social creatures after all. So, what can happen to relationships—personal and […]

Don’t Just Talk the Talk in Online Marketing

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network […]