Insights
Build a Stronger Network: Have (More) Meaningful Conversations
With all the noise in marketing these days, the need for more meaningful conversations has become more important than ever. The rise in digital platforms
How to Come Up with Blog Article Topics
Your blog is a beast that needs constant feeding. Coming up with an ongoing stream of fresh, new ideas that your readers find valuable can
What Makes a Great Content Writer
Keeping your digital channels full of fresh, on-brand content requires a great content writer. Often times this job is handed over to an intern (because
One-Sided Communication Isn’t a Relationship, It’s Stalking
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can
How We Got into (and out of) the Clicksand Trap
Rex Elliott is co-founder and partner at Cooper & Elliott, a law firm in Columbus, Ohio. He tells us about his journey to understand how
You Can’t Replace You with Marketing Automation
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can
Don’t Be a Flake: It’s Killing Your Business
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can
Have Some Compassion: Quit Hurting (Instead of Building) Business Relationships
Like most people, I begin each day by checking my inbox and cleaning out the unimportant emails. And of course, more of those emails get
Columbus Marketing Agency PR Brigade Announces Name Change to Civilis Marketing
Digital marketing firm PR Brigade is pleased to announce its name change to Civilis Marketing. The new name better reflects the type of customized relationship-based
Quit Talking AT Potential Clients: Make Marketing Effective, Not Efficient
Advances in technology have helped make amazing strides in modern business relationships. Unfortunately, not all of its uses have been positive. There has been a trend toward
Marketing Automation: What Is It and Do I Need It?
Marketing automation is a big buzzword these days. It’s being touted as a silver bullet that can alleviate a myriad of marketing woes. The very
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