Insights
Building Human Relationships in a Digital World
CEO Kim Troy sits down with Relationships Rule podcast host, Janice Porter, to talk about genuine, human-to-human relationship-building in this increasingly disconnected digital world. Take
Rude Marketing Automation Can Destroy Your Company’s Reputation
“…since you haven’t responded to my earlier emails, you must not be interested in what I have to offer you.” That’s the most recent in
Get Real: Build Business Relationships with Effective Social Media Messaging
Despite Michael Corleone’s assertion that “It’s not personal, Sonny. It’s strictly business,” every aspect of business is personal. When people know about you, like you, and trust
Speak Only if It Improves upon the Silence: Reducing Social Media Noise
Are we there yet? Have we – as a culture, a society, a species – finally reached that point where the sheer magnitude of advertising
How to Capitalize on Your Marketing Success
Look, we’re business people too. Ironically (given the business we’re in), we too have had our fair share of marketing and advertising failures. Over the
Building Authentic Relationships in Digital Channels—It Can Be Done
We are often asked whether it’s truly possible to establish and build genuine 1-to-1 relationships in digital channels. After all, for decades our telephones, inboxes,
Make Friends First, Business Second
In uber-quotable “The Godfather,” Michael Corleone famously said, “It’s not personal, Sonny. It’s strictly business.” Oh, Michael, you poor misguided soul. Granted, it’d probably be
“Who’s This Guy?”: Bridging Social Status Gaps in 1-to-1 Outreach
There’s an old African proverb that says, “The lion does not turn around when a small dog barks.” That proverb points to a common obstacle
Outsource—Yes, Outsource Your Business Relationship Building
It’s no secret that the more successful your business, the more relationships you have. And after a certain point, it becomes very difficult to maintain
Find, Organize and Leverage Your Top 100 Business Relationships
If your business is like mine, where a handshake is required to close a deal, you know that building and nurturing 1-to-1 relationships is the
Business Success: It’s about Whom You Know
Every savvy business person will tell you, “It’s all about relationships.” What not everybody realizes, however, is that there are several types of business relationships
Could a 1-to-1 Marketing Model Be Effective for Your Business?
All business is ultimately about personal relationships, but some relationships are more important than others. For example, if a majority of your customers are referrals,
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