Go-to-Market Strategy for Expanding Footprint

An innovative Cleveland-based memory care company was growing rapidly and had plans to open a new facility in Central Ohio. While the company had a well-established reputation in Cleveland, the principals faced the challenge of entering a market where they were relatively unknown.

We designed a relationship-based sales and marketing strategy that would set them apart in the crowded Central Ohio market. Through a series of discovery workshops, we helped the principals zero in on the company’s driving factors and core values. We created and implemented a go-to-market strategy which included press talking points, brand standards, and website design and navigation.  We also identified events and strategic referral partners integral to launching a grass roots awareness campaign within the community.

Within 12 months, we created and optimized social media channels, built a website that accurately reflected the company’s unique value proposition, and provided cohesive brand standards and messaging guidelines. This allowed the principals to focus on the logistics of building their new facility. What’s more, the press talking points served as a foundation for a brand philosophy and manifested in actionable cultural practices and training protocols once the new facility was opened.