A global shipping and logistics company was operating without a dedicated, in-house marketing team. The communications team, already spread thin by the demands of internal communications for three shipping terminals, was expected to handle marketing and PR as well.
Civilis became their outsourced strategic marketing partner, and through a variety of PR initiatives, social media engagement and ongoing organic content production, we set out to position the company as an asset to the communities in which they operate. We included a community nonprofit and charity outreach campaign which highlighted the efforts of those organizations, further positioning our client as a community social cause champion.
Over the course of several years we effectively positioned the company as a key contributor to and supporter of environmental and social progress in their local communities. This awareness-building also positioned the company as a desirable place of employment for individuals looking to build or continue a career in the logistics and maritime space.