Our client, a reputable civil litigation law firm, had undertaken a costly SEO campaign through a digital marketing agency, expecting to generate desirable cases. The SEO campaign setup took several months, and when inquiries finally came in, they were not for the kinds of cases our client desired. What’s more, the digital agency spent a lot of time and money creating content that was not aligned with the firm’s brand to support landing pages.
Through a series of discovery sessions, we identified the firm’s core values and created content for their website that accurately reflected the compassion with which they handled each client’s case. SEO and website inquiries remained an aspect of our overall strategy. We designed and implemented a search campaign that allowed website visitors to self-determine whether the firm could help them.
We immediately cut the firm’s monthly expenditure on lead generation and marketing in half. Within the first 90 days, we reduced the quantity of incoming inquiries by 75% while improving the quality of inquiries by 100%.