Emotional Connection Fuels Success
A non-profit that serves children and their families was planning to expand nationwide, more than doubling its local chapters. The organization’s execution and messaging were disjointed across all stakeholder groups including the board, paid staff, volunteers, families and donors. The organization’s inconsistent execution and misalignment were impeding the planned expansion and creating financial shortfalls. We […]
Effective SEO Campaign Drives Cases
Our client, a reputable civil litigation law firm, had undertaken a costly SEO campaign through a digital marketing agency, expecting to generate desirable cases. The SEO campaign setup took several months, and when inquiries finally came in, they were not for the kinds of cases our client desired. What’s more, the digital agency spent a […]
Enhance Brand Awareness and Reputation
A global shipping and logistics company was operating without a dedicated, in-house marketing team. The communications team, already spread thin by the demands of internal communications for three shipping terminals, was expected to handle marketing and PR as well. Civilis became their outsourced strategic marketing partner, and through a variety of PR initiatives, social media […]
Go-to-Market Strategy for Expanding Footprint
An innovative Cleveland-based memory care company was growing rapidly and had plans to open a new facility in Central Ohio. While the company had a well-established reputation in Cleveland, the principals faced the challenge of entering a market where they were relatively unknown. We designed a relationship-based sales and marketing strategy that would set them […]
Amplify Effective Sales Process
The founder of a commercial building product manufacturer built a company that was successful for many years. However, operating as a single rainmaker, he had reached the limit of the accounts he could service, plateauing growth. Faced with a market opportunity and desire to continue to grow the business, he needed to add salespeople to […]
Relationships Crucial to Growth
Our client, a professional services firm with 25+ offices nationwide, developed a strategic growth plan with its primary lever being lateral acquisition of firms and solo practitioners with existing books of business. Successful execution needed an aligned definition of a qualified acquisition target, and the organizational capabilities and resources to support the Principals tasked with […]
Focused Lead Generation Drives Growth
Our client, a business-to-business solutions provider, relied on organic lead generation to grow the business. However, with plans to accelerate growth, this would not deliver the results. Several approaches were tried without the desired outcomes. First a SEO campaign was initiated to jump start leads; it was costly and generated unqualified inquiries which required the […]
Relationships Crucial to Expanding Market
The Founder & CEO of a rapidly growing creative design firm and her partner were the sole drivers of client acquisition for their company. This prevented them from being as present as they needed to be in the company’s operations. The firm hadn’t grown enough to justify hiring a full-time business development person—what they needed […]
Maximize Potential of High-Value Relationships
The area president of a national business services outsourcing firm was overseeing a rapidly growing division. His personal success, and by extension, the success of his company, hinged upon maintaining strong relationships with referrers, prospective clients, existing clients and the contracted consultants that served them. With an increasing number of consultants and clients under his […]
The Universe of Potential Relationships, Part 3: People You Can Build Rapport With
If real, authentic relationships are important to the success of your business, it’s invaluable to know exactly who you can build relationships with. In my book Clicksand, I share the idea of the Universe of Potential Relationships. You can only build relationships with people who meet three criteria: They are someone you want to have […]
