Emotional Connection Fuels Success
A non-profit that serves children and their families was planning to expand nationwide, more than doubling its local chapters. The organization’s execution and messaging were disjointed across all stakeholder groups including the board, paid staff, volunteers, families and donors. The organization’s inconsistent execution and misalignment were impeding the planned expansion and creating financial shortfalls. We […]
Effective SEO Campaign Drives Cases
Our client, a reputable civil litigation law firm, had undertaken a costly SEO campaign through a digital marketing agency, expecting to generate desirable cases. The SEO campaign setup took several months, and when inquiries finally came in, they were not for the kinds of cases our client desired. What’s more, the digital agency spent a […]
Enhance Brand Awareness and Reputation
A global shipping and logistics company was operating without a dedicated, in-house marketing team. The communications team, already spread thin by the demands of internal communications for three shipping terminals, was expected to handle marketing and PR as well. Civilis became their outsourced strategic marketing partner, and through a variety of PR initiatives, social media […]
Go-to-Market Strategy for Expanding Footprint
An innovative Cleveland-based memory care company was growing rapidly and had plans to open a new facility in Central Ohio. While the company had a well-established reputation in Cleveland, the principals faced the challenge of entering a market where they were relatively unknown. We designed a relationship-based sales and marketing strategy that would set them […]
Relationship-Based Talent Acquisition
Our client, a national financial services wirehouse, tasked its branch managers and executive directors with recruiting financial advisors with robust books of business to their respective branches. The challenges were threefold: First, the people in those roles were already hard-pressed to meet the many operational demands of running a branch. Second, these markets are extremely […]
Repositioning for Talent Acquisition and Retention
Collection agencies have a reputation for toxic culture and high-pressure work environments. Our client, a collection agency with a unique and compassionate approach to collections, was struggling to attract people with the right temperament and values. Posting on digital job boards led to a high volume of unqualifies applicants. HR and hiring managers were overwhelmed […]
Amplify Effective Sales Process
The founder of a commercial building product manufacturer built a company that was successful for many years. However, operating as a single rainmaker, he had reached the limit of the accounts he could service, plateauing growth. Faced with a market opportunity and desire to continue to grow the business, he needed to add salespeople to […]
Relationships Crucial to Growth
Our client, a professional services firm with 25+ offices nationwide, developed a strategic growth plan with its primary lever being lateral acquisition of firms and solo practitioners with existing books of business. Successful execution needed an aligned definition of a qualified acquisition target, and the organizational capabilities and resources to support the Principals tasked with […]
Focused Lead Generation Drives Growth
Our client, a business-to-business solutions provider, relied on organic lead generation to grow the business. However, with plans to accelerate growth, this would not deliver the results. Several approaches were tried without the desired outcomes. First a SEO campaign was initiated to jump start leads; it was costly and generated unqualified inquiries which required the […]
Relationships Crucial to Expanding Market
The Founder & CEO of a rapidly growing creative design firm and her partner were the sole drivers of client acquisition for their company. This prevented them from being as present as they needed to be in the company’s operations. The firm hadn’t grown enough to justify hiring a full-time business development person—what they needed […]
